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until the Cape Town Beverage Show!

*Not for sale to persons under the age of 18. Drink Responsibly. Do not drink and drive*

The Cape Town Beverage Show - a three-day worldwide showcase of major beverage brands!
The Cape Town Beverage Show - a three-day worldwide showcase of major beverage brands!

Raise your glass

Welcome to The Cape Town Beverage Show – a three-day showcase of everything the beverage industry has on offer! Experience live demonstrations, partake in cocktail creation classes, explore the wine walk, delve in the art of brandy making, enjoy coffee and tea from the best purveyors and more.  Don’t miss out on this celebration of beverages at their best, bring your friends!

DIY Cocktail Classes

Discover a world of mixology innovation in our daily cocktail classes led by guest bartenders. Explore new mixology trends every hour, from crafting a Fynbos Whiskey Highball to mastering a Pelargonium G&T with homemade cordial. Elevate your cocktail skills and shine in the mixology spotlight.

Cocktail Competition

Join the festivities as bartenders from all over the world compete for the title of master cocktail creator, with our independent judges evaluating artistry, flavour and form. The champion walks away with the title and amazing prizes. Another of the exhilarating experiences not to be missed.

SA Brandy Foundation Centre

Experience brandy excellence at the SA Brandy Foundation hosted Centre, a feature of the show. While industry experts talk shop, discussing trends, innovations and sustainability, you are invited to a vibrant celebration of brandy craftsmanship and expertise for all to experience.

Coffee and other Non-alcoholic beverages

Our show offers more than just alcohol focussed creations, immerse yourself in a world of teas, coffees, and other diverse non-alcoholic delights! Explore global flavours, engage in captivating activations, and discover more about this segment.

Wine Walk

Our wine walk features 20 of the most renowned wine estates from South Africa, displaying everything from every day easy drinking wines, to fine dining pairings. Grab your tasting glass upon entry, join your friends and enjoy the variety. A true exploration of South African winemaking excellence!

Craft Beverages

It’s all in the craft and this segment allows you and your friends to delve into the vast world of crafted beer, gin, brandies and more. Find your unique gem and hear from the people behind these amazing beverages. We know it will be one of your key highlights.

Agave Nation

Our show experience dedicated to honouring  all things agave. Partake in an expertly curated tequila bar featuring 8 tantalizing Tequila Cocktails, alongside 8 mezcal and agave tasting stands. Local and international Agave sommeliers, provide awesome insights to this  phenomenal industry.  Another of our key experiences on offer.

Neighborhood Bar

You and your friends get to put our bartenders through their paces, as you handpick two or three fresh fruits or herbs and inspire the next creation of bespoke cocktails. Our sponsors and partner will provide all the top-quality liquor, mixers, and fresh produce, to help create an unforgettable taste of Cape Town’s vibrant cocktail culture.

B2B Lounge

A dynamic space for industry leaders, distributors and buyers to connect and explore potential collaborations. It’s the ideal opportunity for brands to build new relationships, introduce innovative products, and lay the groundwork for future partnerships. Collaboration at it’s very best.

Hospitality Upliftment

In the spirit of giving back, our initiative, in partnership with Bar Unity, sees bartenders from smaller outlets participating in seminars and adding their voice to the bustling bar scene. This program is designed to empower bartenders from disadvantaged backgrounds, fostering inclusivity and opportunity within the industry.

The Cape Town Beverage Show - a three-day worldwide showcase of major beverage brands!

about the
venue

The CTICC is Africa’s leading convention centre located in the heart of Cape Town, South Africa. The purpose built event complex consists of CTICC 1 and CTICC 2, which are connected by the Skybridge and boast a floor space of 140 855m².

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Our Partners

Brought to you by CTICC and Cause|Effect